Sometimes, in a highly competitive market such as real estate it is necessary to 'think outside the box' and optimise your website for extra keywords. The keyword suggestion tool lets you type in your main keyword phrase then it will determine similar keywords and let you know the amount of times a search has been done for those similar keyword phrases.

A website's age or lack thereof is one of the major factors used to rank it in the search engines owing to the number of spam sites that pop up from time to time. Basically, the search engines wait until you've been around a while before they take you seriously.

Use the Domain Age Checker to determine the age of a website.

Google page rank is a bit of an unknown quantity with different opinions on its usefulness or accuracy. Often, you can get higher page ranked websites appearing below lower page ranked sites in search results. However, I'd rather have a decent page rank than a crap one just in case. The Page Rank Checker lets you check the page rank of any website.

Link popularity is a highly important part of most search engine algorithms for determining your website's ranking. Link popularity refers to the quantity and quality of inbound links pointing to your website. Search engines assess the quality of the links by checking that the website that is linking to your website is of a similar subject matter (so if your website is about potatoes then a link from a website about motorbikes isn't as good as one from a website about carrots - a bit simplistic but you get what I mean) and the inbound link text used to link to your website (so, if you are optimising for 'potatoes' and the inbound link text is 'carrots' then this isn't as good as one that says 'potatoes').

The Link Popularity Checker checks your link popularity across a few search engines and outputs a pretty impressive report. It even lets you check against up to 3 competitors.

Google is such a vast behemoth that there are data centres dotted here, there and everywhere around the world. This brings about problems in that the data in all of the data centres isn't the same all of the time. The benefit of this is that you can have an educated guess at when your website is being reindexed by Google. Usually, if your ranking results differ through the data centres then this means that indexing is usually occurring.

Multiple Data Center Google Search